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I’ve spent the last couple of months exploring the new, enchanting land of AI Visibility. This is what I learned - consider this a Dummy’s Guide to AEO. So we’ve collectively entered the Intent Economy. What’s that, you may ask?  Well, it’s about LLMs figuring out your intent really, really well and then matching it with the most relevant answer, solution, or product. Things were not like this before. Say you wanted to buy trainers. You’d go to Google, type   “women’s trainer

So you’ve decided to leave the corporate world and start something on your own. While your calling may be strong, genuine and inviting,...

As many of us who’ve mingled in British social circles know, asking “So… what do you do?” upon introduction - whether at a dinner party...

You've poured your heart and brain into something—hung all your hopes on it, thought it was a sure thing—and then at the last minute, the...